REACH Lilly MDR-TB Partnership Media Programme

The REACH Lilly MDR-TB Partnership Media Programme is a nation-wide initiative by REACH, with support from the Lilly MDR-TB Partnership. We launched this initiative in 2009 with two main objectives: to improve the quality and frequency of reporting on TB and thereby, to help improve the quality, accuracy and relevance of information on TB that is available to the general public. In other words, the challenge for REACH was to find innovative ways to keep TB alive in the public domain.

Some facets of the programme are:

  • Annual media awards for English and local language journalists to recognise exemplary reporting on tuberculosis;
  • A unique media fellowship programme for mid-career journalists reporting in local languages to undertak in-depth analysis of various aspects of TB in India;
  • TB Tales, India’s first short film competition on tuberculosis, to encourage young filmmakers to explore creative ways to tell TB-related stories;
  • Trainings and briefings for working journalists to put forth and pitch ‘newsworthy’ aspects of tuberculosis;
  • Workshops for media students to introduce them to health reporting.

Besides, REACH operates an informative, dynamic web site (www.media4tb.org) with regularly updated information and resources, specifically meant for journalists.

To find out more about our media-related work, please visit www.media4tb.org

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